London College of Fashion graduates Judith Ahumba-Wellenstein, Susan Jean and Park Lunchiu created the online magazine Hajinsky dedicated to the psychology of fashion. The title of the post is compiled from the names of psychologists Hajo Adams and Adam Galinsky, who spoke about the connection between clothing and human emotions. The magazine’s founders spoke about the peculiarities of fashion student psychology in an interview with The Cut magazine.
On fashion psychology research. “The very word ‘psychology’ might sound scary, but fashion psychology doesn’t read a person by what they wear. She also does not reveal the most terrible secrets and does not incorporate them into clothes. Rather, this science studies our relationship to clothing and how we understand it. ”
About the aims of the journal. “We created Hajinsky when we realized that people still have a hard time understanding what fashion psychology is and what it has to offer. We don’t expect to receive all the answers at once, but we do hope that the magazine becomes a platform for dialogue. ”
About the purpose of fashion. “The reality is that fashion has become a part of our daily life. It is linked to politics and can lead to social change. Fashion also affects our relationships with each other, our behavior, it can improve our lives by helping with self-identification.
Studies have shown that formal attire has a positive effect on a person’s abstract thinking, which is associated with activities such as saving money. Plus, science has shown how brands can improve society by making clothing inclusive. For example, people with disabilities often wear tracksuits for convenience and therefore face double discrimination – on the one hand because of their physical characteristics, and on the other hand because of their clothing. Brands that take this into account can fundamentally change a person’s life. ”
About the myths associated with the psychology of fashion. “The most common misconception is that psychologists can read minds and draw conclusions about a person based on their clothing. It would be great to have such superpowers, but we’re more concerned with how to enrich a person’s fashion experience. “